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Discover (Random Books)

Radical Uncertainty: Decision-Making for an Unknowable Future

Radical Uncertainty: Decision-Making for an Unknowable Future

Mervyn King & John Kay

Sedition Hunters: How January 6th Broke the Justice System

Sedition Hunters: How January 6th Broke the Justice System

Ryan J. Reilly

It Must'Ve Been Something I Ate: The Return of the Man Who Ate Everything

It Must'Ve Been Something I Ate: The Return of the Man Who Ate ...

Jeffrey Steingarten

Intelligent Document Capture With Ephesoft

Intelligent Document Capture With Ephesoft

Ike Kavas & Michael Muller & W. Pat Myers & Clifford Laurin

Category: Advertising & Promotion

Adland: A Global History of Advertising

Adland: A Global History of Advertising

Mark Tungate

Adland: Searching for the Meaning of Life on a Branded Planet

Adland: Searching for the Meaning of Life on a Branded Planet

James P. Othmer

Advertising the American Dream: Making Way for Modernity, 1920-1940

Advertising the American Dream: Making Way for Modernity, 1920-1940

Roland Marchand

Belching Out the Devil: Global Adventures With Coca-Cola

Belching Out the Devil: Global Adventures With Coca-Cola

Mark Thomas

Brought to You By: Postwar Television Advertising and the American Dream

Brought to You By: Postwar Television Advertising and the American ...

Lawrence R. Samuel

Contagious: Why Things Catch On

Contagious: Why Things Catch On

Jonah Berger

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Fascinate, Revised and Updated: How to Make Your Brand Impossible ...

Sally Hogshead

The Great Typo Hunt: Two Friends Changing the World, One Correction at a Time

The Great Typo Hunt: Two Friends Changing the World, One Correction ...

Jeff Deck & Benjamin D. Herson

Insight Selling: Surprising Research on What Sales Winners Do Differently

Insight Selling: Surprising Research on What Sales Winners Do ...

Mike Schultz & John E. Doerr

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

Rainmaking Conversations: Influence, Persuade, and Sell in Any ...

Mike Schultz & John E. Doerr

This Is Marketing: You Can’t Be Seen Until You Learn to See

This Is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein & Steve J. Martin & Robert B. Cialdini

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